An Award Winning Social Entrepreneurship Program

At Rising International we know that people don’t cause poverty. Systems do. Starting in California, we’ve created a new system of economic empowerment that recognizes the potential of our most vulnerable populations.

The Rising America Program

Rising America provides a platform of training and coaching to economically-vulnerable individuals, primarily women surviving extreme poverty, gender-based violence, homelessness and human trafficking. We train our women to be social entrepre­neurs by running their own Rising businesses. Our local entrepreneurs sell jewelry, home décor and fashion accessories handcrafted by our global entrepreneurs, enabling both groups to rise. Goods are sold online, on the go, in-homes and at corporate events.

How the Rising America Program Works

We use a unique local-global model to connect global artisans in developing countries through:

Rising Representatives – who share their personal stories and become the voice for many of the world’s most forgotten women by building a Rising Home Party business to support themselves and their families.

Rising Mentors – who share their professional business experience to coach Rising Reps on personal development and business skills to become independent business owners.

Rising Hosts – who hold gatherings of friends at their homes, offices or corporate events to purchase crafts handmade by some of the world’s forgotten women and girls.


After suffering years of abuse from her husband, Elsa was able to escape and find safety for herself and her daughter in a local shelter home with which we partner. The abuse however had taken its toll on her self-esteem, and she had given up on her dreams. One of those dreams was attending graduate school. She joined our Rising America Program and was soon selling crafts made by women around the globe who had also survived abuse.  We watched Elsa transform before our eyes. Her work at Rising International mattered. She mattered. Not only did she earn enough money to move out of the shelter, her support team at Rising International helped her secure the scholarships needed to attend graduate school.  In 2017, just two years later, she began working for a leading tech company in California.

What you can do!

Support our mission by contributing to the economic support of thousands of women entrepreneurs locally and globally. Join Rising America by hosting a Rising Home Party or become a Rising Mentor.

To learn more email:

Thanks to a grant from Sereno Group, we’re actively seeking party hosts and mentors in Silicon Valley to support newly trained Rising Reps.   If you’d like to learn more about bringing the Rising America program to your community, contact our E.D. Carmel Jud at

To donate to this program:

Go to our ‘DONATE‘ page and select ‘Rising America’ in the ‘Select Cause’ option.
  • By Phone: Call 831.429.RISE (7473)
  • By Mail: Make your check payable to Rising International
    and send to: 300 Potrero Street Santa Cruz, CA 95060
    Please write “Rising America” in your check memo.